Tuesday, December 14, 2010

Interactions Between the 3 Levels

http://www.psfk.com/wp-content/uploads/2009/08/eartheye.jpg

REPRESENTATIONAL: What this visual communication design is representing is the eye of a person.
The role that it plays in the whole is that it provides a relevant image for the viewer to work with.
The impact that it has is that the viewer sees and/or recognizes the overall image from his/her environment and/or experience.
It relates to the other two levels by providing the canvas for the other two levels to emerge from.
 
SYMBOLIC: What this visual communication design is symbolizing is the earth.
The role that it plays in the whole is that it's the subject of the overall image.
The impact that it has is that it communicates via shared, coded forms, in this case portraying a globe.
It relates to the other two levels by having the opportunity to elaborating more from the previous level and providing a subject for the next level to work with, the pupil. 

ABSTRACT: This visual communication design is portraying the earth in an abstract way.
The role that it plays in the whole is that it has the kinesthetic quality of a visual event, earth in space, reduced to the basics.
The impact that it has is that it generates a direct and emotional response to the image itself. 
It relates to the other two levels by tying/completing the image together to form a statement.


Tuesday, December 7, 2010

Application

http://www.zahradka-art.com/images/artwork/duet.jpg

REPRESENTATIONAL: This is an example of a representational painting because it's a still of objects, in this case instruments, that relate to visual perception. This painting is a physical reality that reports direct visual details. Thus, the painting carries a vast amount of detail. Also, this painting is representational because we're able to recognize the instruments from our own environment, experience, or memory. Lastly, this painting has dimension and depth which makes it representational because that's how our every day environment is. Also it has tone change based on light principles, and that's how our environment works on the daily. Therefore I believe this is a good example of a representational painting.


 http://www.artneedlepoint.com/images/04070-abstract_guitar.jpg

ABSTRACTION: This is an example of an abstract painting because it goes from being something representational as the instruments are to a process of distillation. This means that there's a reduction of multiple visual factors that get down to only the essentials. In this case, what's only being represented are the instruments. This forms an emotional characteristic in which not everything in the painting is clear. The composition of the painting is unstable, thus it communicates activeness to the viewer. This painting eventuates visual perceptual experience and emotional impact without being too literal as a representational painting. This, I believe it to be a good example of abstraction. 


 http://www.irvmusic.com/music%20note5.jpg

SYMBOLIC: This image is a good example of symbolism because music notes denote the sound of music by association. Meaning that they convey what music sounds like without actually having to listen to music. However, this symbol can only work in certain societies in which the composing of music by writing it down is appreciated. In other societies, music is passed on by hearing it and not by seeing it. Thus, in that society this symbol would not work. This is why I think this is a good example of a symbol because some symbols are not universal, they are adopted by what works and what not works is different societies.