CONTRAST

 

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvlnuNQ5HLzpcbrMCZ6tNl1nw_WbzyXt8Jx_bPu9DH3-79kaCsGs5NLo2f6NvfG4IJ06OIaQfFolbtGtf0IboVIGC39c7pLe06vjSNxRmutKQao0qyFIi7gDP2mbRv4HAaly2zG_F76g/s320/2050373759_6715a692f8.jpg

This is a design that demonstrates an effective use of contrast contributing to a successful design using letters to form a shape, in this case a bottle. Although not all of the words are legible, the use of contrast in size and tone make some words stand out more than others, like love. The word love is bigger and darker than the rest, which makes it more noticeable than any other word. This gives me the impression that the designer of this bottle meant for the word love to be the most predominant in the design, in which he succeed. Also, the contrast in color between the black letters and the white space adds to the overall contrast of the design since black and white is the greatest contrast one can have. Overall, this is a good example of contrast since it has more than one contrast element, size, tone and color bring out the important features of the bottle while the rest blend in to define the bottle.    

http://img801.imageshack.us/img801/4532/1saksvalentine.jpg

This is a design that demonstrates a lack of poor use of contrast contributing to a failed design using letters to form a shape, in this case a heart. Since there's not much contrast in the design, the wording is not legible. The viewer can tell that there's wording involved within the design, however, the wording itself is really hard to make out since it's intertwined with the rest of the design. If there's wording involved within a design, it is meant to be seen, otherwise, the design speaks for itself. What this design lacks is contrast in tone as well as size. If the wording was a bit darker and bigger/smaller than the rest of the design, it would stand out more but it will still keep the essence it now possesses. However, if the designer wanted to make the wording even more evident and overall make the design stand out more, contrast in color would need to be added. Compare to the design above, which uses the same concept of words making forms, this design fails in the legibility of the wording by not using different elements of contrast to its advantage.