MOVEMENT/MOTION

http://www.turboweb.co.nz/images/125/large/GraphicDesign.jpg

Implied motion is suggested but not actually shown. I believe this graphic depicts implied motion because looking at it literally, it shows a bunch of rectangles in different sizes full of color. However, the way these rectangles are placed in the picture plane, and the way the colors are assembled, it gives off the appearance of motion. The motion is inwards, it sucks you in. It feels like all these colorful rectangles are moving to the center of the picture plane really rapidly. Also, depth contributes to the feel of motion because it gives room for these colorful rectangles to collide inward. There's also a diagonal stress with the direction the colorful rectangles are moving to. Also, it conveys the energy of movement especially in the center where it's mostly busy and thus blurry giving off the impression of a lot of energy concentrating at the particular area. All in all this graphic has a lot of implied movement.

  https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVUQh-obmffo1mqD4w7MrgF93kcLDunatkrHQvkdtq9aFR-lEJMwc5hxIG3_EJEieEOi1tEfCHI9-BtExbQIAnXo9OELqnemKY0p_8P-gGHIVTUSe3oCkEaohB_rn9Ruf0eWhAOZM5Gt4/s1600/nike-meteors.jpg

Implied motion means motion that is suggested but not actually shown. I think this graphic ad shows implied motion although looking at it literally, the shoe is frozen in the middle of this picture plane. However, our eyes tend to look for motion when there's none. By using this fact to its advantage, this ad is effective in portraying implied motion by using a diagonal orientation which makes this shoe seem to be falling in a diagonal matter. Direction is also heavily enhanced in this graphic ad, the shoe seems to be falling from the top left hand corner to the bottom of the right hand corner. The shoe is called Meteors so it makes sense for this graphic ad to imply motion, as a meteor would. The fact that the shoes leaves a glittering trail as it's falling also adds to the movement. As well as the fact that the tip of the shoe is on fire, which implies that the shoe must be going at a very rapid speed, like a meteor. All in all this is also a good example of implied motion and very effective for an ad too.