Visual Techniques

 http://designhistorylab.com/wp-content/uploads/2009/02/poster2.jpg

VISUAL TECHNIQUES:

(1) Contrast (2) Balance (3) Simplicity (4) Economy (5) Spontaneity 

(6) Activeness (7) Boldness (8) Accent (9) Flatness (10) Sharpness

 http://www.saudimac.com/wp-content/uploads/2008/09/ipod_nano_4g.jpg

VISUAL TECHNIQUES:

(1) Harmony (2) Balance (3) Regularity (4) Economy (5) Unity

(6) Activeness (7) Boldness (8) Neutrality (9) Depth (10) Sharpness

Even though both campaign ads are from the same company, Apple, they differ in certain aspects when it comes to Visual Techniques. For example, while the first ad thrives in contrast incorporating a black shadow with the white product, in this case an iPod, with a colorful background. The second ad is colorful indeed, but the colors gradually progress as in a rainbow. This gives it a feel of harmony instead of contrast. Both ads are well balanced, the first one having much emphasis on the right which balances out with the left side that doesn't have much going on. The second ad is well balanced as well because the iPods are all in a line, giving it stability. Also, both ads show economy, activeness, boldness and sharpness. However, they differ when it comes to depth and flatness. The first ad is somewhat flat, it doesn't show much depth. Although the shadow figure shows dimension, being all black takes away from it and makes it look almost flat. Also, the white iPod looks very flat. Likewise, the second ad shows depth by having the objects tucked in behind one another instead of all being right next to each other.